Tuesday, June 16, 2009

Help for Writers Who Need Readers

Ask any writer what he or she wants most and you're likely to get this answer: readers. Finding them, however, unless they are relatives or friends, is tricky.

Writers want search engines to locate their articles and blogs, but in order to appear somewhere near the beginning of the page, they need to optimize their content. And that is where SEO comes into play. Search Engine Optimization requires web site builders to build sites that attract attention with keywords that are likely to rank high in search engines.

Figuring out which keywords searchers use to find a particular item is a problem writers encounter, but if writers respond with the right keywords, their web sites will rank closer to the top of the list, and they will have succeeded in optimizing their sites.

According to wikipedia.org, "Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine."

Look at it this way – say you want to open a carnival, but you set it up in some remote region that hardly anybody knows about. If nobody sees your carnival, if nobody hears about your carnival, nobody is going to attend your carnival (what if nobody had heard about Woodstock).

If, on the other hand, you OPTIMIZE your carnival by carefully planning it, advertising it, and offering an amazing array of rides unlike anything anybody has ever seen, you will get flooded with visitors.

When you set up your web site or blog, you are setting up a carnival. When you place words in your site that people want to read about, you stand a chance that somebody will visit your carnival (site). Search engines look for every relevant site associated with those keywords, but with SEO, people will find you more rapidly.

Several SEO software programs exist to enable you to locate the perfect keywords, and many of them are very costly, but thanks to Donald Pennington, who introduced me to this site, here is a free one (a link to his articles appears when you click on his name):

Spacky.com is FREE. Just type in your search word, and you'll see the search results for every word related to your search item. Browse the list to see which terms are most effective (for Google, Overture/Yahoo, or Microsoft Network), and you can use those terms when labeling, tagging, and writing your article or blog.

Now go build your Woodstock!


  1. Thank you for the link. I've found Spacky to be invaluable. Use it well. Use it often.

  2. Hi Theresa,
    Great posting. I am still trying to wrap my mind around SEO. I'm better than I was, but I have a way to go. That's for sure!

    By the way -- you've been tagged! :)



  3. Cool! I'll have to check it out.




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